The (New) Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020 came into force on July 20, 2020 and July 24, 2020, respectively. The (New) Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020 came into force on July 20, 2020 and July 24, 2020, respectively.
The Act and the Rules have provisions that protect consumers from purchasing counterfeit and will help in the fight against counterfeit online.
Specifically, the Rules mandate the e-commerce entities to provide all details of the product and the seller. In case of imported goods, e-commerce entities will need to mention the name and details of the importer from whom it has purchased such goods, or who may be a seller on its platform. Every e-commerce entity will need to take reasonable efforts to maintain a record of relevant information allowing for the identification of all sellers who have repeatedly offered goods/services that have previously been removed or access to which has previously been disabled under the Copyright Act, 1957 (14 of 1957), the Trade Marks Act, 1999 (47 of 1999) or the Information Technology Act, 2000 (21 of 2000). No seller offering goods/services through an e-commerce entity shall refuse to take back goods, or withdraw or discontinue services purchased or agreed to be purchased, or refuse to refund consideration, if paid, if such goods/services are defective, deficient or spurious.