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Brand Protection in the Age of Social Media Influencers: Bom HC in Parachute Disparagement Case

January 31, 2020 by Latha Nair Copyright, IP, Patent
Home | Copyright | Brand Protection in the Age of Social Media Influencers: Bom HC in Parachute Disparagement Case

What happens when social media influencers such as bloggers and vloggers comment on the quality of branded products recklessly

Earlier this month, Justice Kathawala of the Bombay High Court had granted an interim injunction against one such vlogger’s video in Marico Limited v. Abhijeet Bhansali. The branded product in issue is PARACHUTE coconut oil sold by Marico Limited, the plaintiff, and the vlogger involved is Abhijeet Bhansali, the defendant.

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ABOUT THE AUTHOR

Latha Nair

Latha Nair is a Partner with K&S Partners and has over 27 years of experience in the domains of copyright, trademark, and geographic indications. 

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