Netflix and IP – The Rise and Rise of the OTT Platform Globally

In 2007, when Netflix switched from being a DVD rental store to providing online streaming services, the over-the-top (OTT) media service was considered a joke. How could online streaming compete with cable TV? But today, OTT platforms like Netflix, Disney+, and Amazon Prime Video have changed how the world ‘watches TV’!

While Netflix built an empire out of couch potatoes glued to the platform, it is also an intellectual property (IP) powerhouse, with a portfolio that covers content creation techniques to user experience enhancements and data analytics. This article is an attempt to provide insights into the fascinating world of Netflix’s IP. Netflix’s copyrighted content Copyright protection is granted for the original expression of an idea through literary, artistic, dramatic, and musical works, as well as mechanical rights in the form of cinematograph films and sound recordings. For example, by creating and owning the rights to hit shows like “Stranger Things” and “Orange is the New Black,” Netflix can control the entire lifecycle, from production to distribution. As early as 2008, Netflix obtained a year-long license from the then Starz Media (now Starz Distribution) to stream 1,000 movies on its platform, including, “Pirates of the Caribbean, At World’s End”, “Spider-Man 3”, and “Ratatouille”. Netflix also has exclusive agreements with Universal Filmed Entertainment Group and Sony Pictures Entertainment to stream their movies. Netflix India has gained licenses to stream regional content in India such as RRR, Gangubai Kathiawadi, etc. to increase its regional user base. Read More