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Google Ads Tag

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TrademarkApril 3, 2024by Latha Nair

Delhi High Court on the use of trademarks as keywords in Google Ads Program

Significant changes to benefit patent applicants and owners The Delhi High Court ruled on two appeals involving Google’s use of trademarks as keywords in its Ads Program, finding that using trademarks as keywords does not inherently constitute trademark infringement, thus upholding Google’s practice in both...
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