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Delhi High Court on the use of trademarks as keywords in Google Ads Program

April 3, 2024 by Latha Nair Trademark
Home | Trademark | Delhi High Court on the use of trademarks as keywords in Google Ads Program

Significant changes to benefit patent applicants and owners

The Delhi High Court ruled on two appeals involving Google’s use of trademarks as keywords in its Ads Program, finding that using trademarks as keywords does not inherently constitute trademark infringement, thus upholding Google’s practice in both cases.

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ABOUT THE AUTHOR

Latha Nair

Latha Nair is a Partner with K&S Partners and has over 27 years of experience in the domains of copyright, trademark, and geographic indications. 

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