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Fatema Hussain Publishes Article on IP and the Business of Sports on Lexology

May 14, 2026 by Fatema Hussain IP, Lifesciences, Patent
Home | IP | Fatema Hussain Publishes Article on IP and the Business of Sports on Lexology

Fatema authored an article titled “IP and the Indian Sports Boom: What the IPL Teaches Us This World IP Day,” published on Lexology on May 11, 2026.

The article explores how the Indian Premier League (IPL) has evolved into not only a sporting success story but also a significant example of the strategic use and commercialization of intellectual property assets. It discusses the role of trademarks, licensing, merchandising, media rights, copyright protection, and brand association in shaping the IPL ecosystem.

The piece further examines the legal and commercial dimensions of sports broadcasting, anti-piracy enforcement mechanisms such as “John Doe” orders, and the growing relevance of dynamic injunctions in protecting digital sports content.

The article also highlights emerging IP considerations linked to sports data, fantasy gaming, AI-driven fan engagement, digital assets, and evolving monetization models, while reflecting on the increasing role of intellectual property in transforming sports into structured, innovation-led industries.

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ABOUT THE AUTHOR
Goutam Bhattacharya

Goutam Bhattacharya

Goutam Bhattacharya is a Partner with K&S Partners and has over 24 years of experience in the biotechnology & biosciences domains. 

  • goutam@knspartners.com
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